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Brand Specialist, Consultant

Position Description
Brand Specialist ? Content Writer

POSITION PURPOSE:


The Brand Specialist-Content Writer will create and support development of branded content ? brand narrative; positioning and messaging; brand marketing content for digital properties, social, brand standards and guidelines, and other types of touch points and media, both traditional and new channels. Collaborates with colleagues within Global Brand and business units to create compelling content to support brand storytelling and extend brand management initiatives.


Responsibilities:

  • Research, write, edit and proof brand story and branded content for use across all media, both traditional and digital platforms

  • Drive the development, deployment and management of brand standards and guidelines, including brand education initiatives

  • Maintain brand message archive and create tools for organizational use

  • Content edit, copy edit and review various marketing communications to ensure messaging is compelling, consistent, on brand, on tone, and consistent in writing style, quality and voice

  • Collaborate with stakeholders to generate product and brand naming and value proposition/statements

  • Coordinate reviews and approvals with internal and external partners for specific initiatives

  • Support key initiatives for Brand Management as needed

  • Serve as a steward of the brand and ensure all communications meet brand standards


Basic Qualifications for consideration:

Education:


Bachelor?s degree in journalism, English, writing, marketing, communications or related discipline, or equivalent experience


Experience:

  • Minimum 4 years in marketing communications, brand management and/or writing for a creative agency


Preferred Qualifications for consideration:

  • Experience in product naming a plus

  • Experience in marketing/branding for the financial and/or technology industries preferred

  • Excellent written and verbal communication skills, with a validated ability to articulate brand messaging and the brand voice in all aspects of creative writing

  • Strong creative, conceptual and critical thinking skills

  • Equally strong understanding of brand management, brand positioning, and the development of branded content

  • Expertise in personal interaction to facilitate positive exchanges with internal and external clients and other key constituents

  • Expert multitasker and project manager with the ability to prioritize and complete numerous deliverables within tight deadlines in a fast-paced environment

  • Highly organized self-starter who is driven to achieve extraordinary results

  • Expertise in all major business software applications such as Microsoft Office and SharePoint

  • Familiarity with Workfront or similar project management software


Find Your Forward at Fiserv, a FORTUNE? 500 company, and join the industry leader in financial services technology. With more than 24,000 associates around the world, we're pushing the boundaries of what's possible with deep expertise and a commitment to innovation.


At Fiserv, you'll find a collaborative environment that values partnership and open-mindedness. Our rare combination of expertise and innovative spirit helps us deliver the most comprehensive financial solutions to banks and businesses worldwide. We're helping more businesses move money faster and more easily than ever before. Our Aspiration: To move money and information in a way that moves the world. Explore the possibilities of a career with Fiserv and Find Your Forward with us.


Travel required: Approximately 10-15 percent travel required


Fiserv is an Equal Opportunity Employer/Disability/Vet.


Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit http://www.careers.fiserv.com/eeo for more information.



Company Description:

Going Up?  Today's shifting demands require a partner who shares your goals with the proven expertise to help you reach them.  For more than 16,000 clients worldwide, Fiserv is transforming the way financial services are delivered to ensure business growth.  With Fiserv, you have the power to go places.  The power within.  www.fiserv.com


 


Fiserv Technology Makes the Difference
Through thousands of partnerships with clients worldwide and hundreds of solutions, Fiserv touches almost every part of financial services €“ online & mobile banking, account processing, e-payments, lending, wealth management...our technology makes the difference in every interaction.


 


Fiserv Technology: Consumer Reach and Scale
Fiserv technology simplifies financial transactions. We enable 120 million deposit accounts, 60 million online banking users, and 23 million active bill payment users, making financial transactions easy to allow people to focus on the things that really matter: planning, living and prospering.




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