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Consumer Marketing Manager

Position Description

What does a great Consumer Marketing Manager do?


This is an exciting opportunity for you to put your strategic marketing and client consulting expertise to work helping drive adoption and use of our ePayments products at the top financial institutions in the country. You will serve as a trusted advisor and strategist, contributing market intelligence and consumer marketing expertise as you consult with clients such as SunTrust, Regions, TD Bank and US Bank. You will develop and drive execution of strategies that make customers more valuable to their financial institutions, and make them avid users of Bill Pay, Person-to-Person Payments, and Account-to-Account Transfers products.


Basic qualifications for consideration:

  • 6 or more years of direct or related experience in complex marketing of consumer products, consumer financial services, consumer technology or online/mobile services.

  • Experience in a client-facing role with proven strength in consultative client management including selling and defending ideas and results

  • Track record of success leading cross-functional teams and ability to develop collaborative internal and external relationships

  • Ability to develop marketing programs, including email campaigns, banners, interstitials, and associate engagement that encompass customer experience across multiple channels, are informed by past metrics for success and set up to be measured effectively.

  • Expertise in sophisticated digital marketing practices required. Experience in direct response marketing a strong plus.

  • Strong analytical marketing or related capabilities (e.g. not purely promotional), including focus on program results, including ability to identify of areas of opportunity for continuous improvement

  • Ability to make and defend marketing budgetary decisions based on results.

  • Strong project management skills and ability to work across multiple client engagements.

  • Excellent written, verbal and presentation skills.


Preferred qualifications for consideration:

  • Large account management

  • Data analytics

  • Digital marketing

  • Omni-channel marketing strategy


Who we are:

This position resides within the Client Engagement Group with a primary emphasis on the Electronic Payments division to support our client partnerships for our ePayments products. Fiserv offers a market leading set of payment products and services, including, but not limited to, electronic bill payment and presentment services for both businesses and consumers, person-to-person payments, account-to-account transfers, account opening and funding, and small business invoicing and payments.


Fiserv is an Equal Opportunity Employer/Disability/Vet.


Fiserv is an Equal Opportunity Employer/Disability/Vet. Visit http://www.careers.fiserv.com/eeo for more information.



Company Description:

Going Up?  Today's shifting demands require a partner who shares your goals with the proven expertise to help you reach them.  For more than 16,000 clients worldwide, Fiserv is transforming the way financial services are delivered to ensure business growth.  With Fiserv, you have the power to go places.  The power within.  www.fiserv.com


 


Fiserv Technology Makes the Difference
Through thousands of partnerships with clients worldwide and hundreds of solutions, Fiserv touches almost every part of financial services €“ online & mobile banking, account processing, e-payments, lending, wealth management...our technology makes the difference in every interaction.


 


Fiserv Technology: Consumer Reach and Scale
Fiserv technology simplifies financial transactions. We enable 120 million deposit accounts, 60 million online banking users, and 23 million active bill payment users, making financial transactions easy to allow people to focus on the things that really matter: planning, living and prospering.




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